Product Marketing Manager

About this role

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Skills you'll use

What you'll do

• Own GTM for product launches and major feature releases.
• Develop positioning, messaging, launch narratives, and product stories.
• Create launch assets - demos, product pages, documentation, comparison pages, presentations, and content.
• Own product activation and adoption; identify funnel gaps and work with Product/Growth to improve them.
• Run webinars, demos, and product education initiatives.
• Build competitive intelligence, sales enablement, and battlecards.
• Partner with Sales to understand customer objections and translate them into better GTM.
• Work with founders, Product, Engineering, and Growth to shape how Bolna goes to market.
• WHAT WE’RE LOOKING FOR
• 4–7 years of Product Marketing experience, ideally in B2B SaaS, AI, developer tools, or technical products.

Who can apply

• 4–7 years of Product Marketing experience, ideally in B2B SaaS, AI, developer tools, or technical products.
• Strong experience in product launches, positioning, messaging, and GTM.
• Excellent written, verbal, and presentation skills.
• Strong analytical and problem-solving skills.
• Comfortable working in a 0→1, fast-moving startup environment.
• Technical curiosity and ability to understand and demo complex products.
• Strong ownership and attention to detail.
• Work directly with founders and senior leadership.

About Bolna AI

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