Senior Vice President, Strategy

About this role

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Skills you'll use

What you'll do

• Demonstrate strong understanding of brand challenges, consumers, cultural trends and regional nuances.
• Interpret data/tool outputs and drive storytelling to develop E2E briefs on brands.
• Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are on brief.
• Mentor the team to proactively & reactively work on E2E briefs within deadlines.
• Communicate emerging opportunities and best in class work with client teams to keep them engaged and responsive.
• Be fully immersed in strategic brand challenges & campaigns, AI-led audience profiling, media understanding, cultural context & best campaigns in the competitive set – nationally and globally
• Bringing superior understanding of audiences, category, competitive landscape, best practices and growth models to the client portfolio we handle. Eg: Rising rise of live experiences in GenZ impacting content consumption and hence reduced impact of digital investments.
• Distilling this understanding into implications on brand & campaign strategy & partnerships for upcoming campaigns, product launches and regional activations & reviews.
• Demonstrate strong understanding of brand challenges, consumers, cultural activation/partnership spaces and regional nuances
• 4 key client engagements with senior stakeholders delivering strategic roadmaps

Who can apply

• Minimum ~15 years of progressive leadership in strategy, planning, consulting, or media roles.
• Ability to work under pressure
• Strong ability to dissect complex brand, market, competitive, and internal data to build brand strategy and achieve brand goals
• Expertise in tools like TGI, GWI and AOP & scenario planning
• Experience in Media & platforms
• Strong communication & presentation skills
• Presenting a compelling strategic narrative to diverse audiences: senior leadership, client teams, and external partners.
• Persuasion and negotiation to gain stakeholder buy-in
• Problem-Solving & Critical Thinking
• Life at WPP Media & Benefits

About WPP Media

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