SEO & GEO Content Specialist

About this role

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Skills you'll use

What you'll do

• Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space
• Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page
• Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation
• Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic
• Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site
• Identify internal linking opportunities that improve crawlability and distribute page authority across the site
• Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint
• Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces

Who can apply

• You love writing. You can produce content that's engaging, accurate, and optimized, without one quality coming at the expense of another
• You understand search intent at a deep level. You know why someone is Googling 'how to plan a sorority recruitment event', and you know exactly what piece of content will satisfy that intent and rank for it
• You are just as comfortable in Ahrefs or SEMrush as you are in a Google Doc. Data tells you what to write. Your instincts tell you how to write it.
• You've been paying attention to how AI search is changing the game. You have opinions about GEO that go beyond 'use structured data'
• You are self-directed. You can own a content calendar, set your own priorities, and execute without being micromanaged
• You're curious about Fresh Prints' audience. You'll read what college students are searching for, what Greek life TikTok is talking about, and what questions chapter presidents are Googling at 11pm the week before recruitment

About Fresh Prints

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