PH Marketing Lead

About this role

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Skills you'll use

What you'll do

• Owning the Philippine marketing strategy end-to-end, with clear accountability for brand awareness, adoption, and affinity
• Leading big, fame-driving brand campaigns — from strategic brief through to 360 execution across TV, digital, OOH, and social
• Overseeing creative production and media buying, ensuring work lands with cultural impact and commercial efficiency
• Building and managing strategic partnerships that extend Canva's reach and relevance in the Philippines
• Leading a high-performing social team, including always-on content and influencer marketing — ensuring Canva has a distinctive, locally resonant voice across platforms
• Driving community impact through events, trainings, and initiatives that build genuine brand love on the ground
• Collaborating closely with the Growth Marketing Lead on CRM and performance marketing, ensuring integrated thinking across the full funnel
• Leading, coaching, and growing a team, creating a culture of ambition, creativity, and accountability

Who can apply

• You are a resilient, tenacious marketing leader who thrives in fast-moving environments and knows how to build brands that people genuinely love.
• You have extensive marketing experience, with a strong track record of leading brand-building and growth initiatives in the Philippines or comparable high-growth markets
• You have experience owning big, integrated brand campaigns from strategy through execution — you understand what it takes to create fame, not just awareness
• You have a background in or deep familiarity with high-growth companies — you're comfortable with pace, ambiguity, and building as you go
• You are a proven people leader who can coach, develop, and inspire a multi-disciplinary team
• You have a strong grasp of the Philippines' digital and cultural landscape — you know which platforms matter, which voices carry weight, and what makes Filipinos stop scrolling
• You have experience across paid media, partnerships, influencer, and community, with the ability to connect dots across channels
• You are collaborative by nature — you work well across functions and can build strong relationships with Growth, Product, and regional teams

About Canva

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