Lead - Integrated Marketing (APAC)

About this role

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Skills you'll use

What you'll do

• Own the integrated marketing plan. Build and run a quarterly and annual plan across demand generation, events, content and partnerships, aligned to regional revenue targets and priority segments.
• Drive B2B demand generation. Design and execute multi-channel campaigns (events, PR and comms, paid media, email, LinkedIn, webinars, ABM) targeting brands, agencies and publishers; own MQL and pipeline-contribution targets.
• Run the regional event portfolio. Lead InMobi's presence at industry events and owned formats — from sponsorship selection and booth experience to executive roundtables, customer dinners and post-event follow-up.
• Build partner and co-marketing programs. Work with agency groups, platform partners and industry bodies on joint campaigns, research, awards and speaking opportunities that extend reach.
• Own the calendar and the budget. Maintain a single source of truth for India and Korea’s marketing calendar; allocate and track spend across markets and channels, forecast quarterly, and reallocate based on performance.
• Partner with sales. Act as the marketing counterpart for regional sales leaders — align on target accounts, build campaign-to-pipeline visibility, and enable teams with the right assets and follow-up motions.
• Measure and report. Define KPIs, localize global product messaging for APAC markets, and report monthly on spend efficiency, pipeline influence and program ROI to regional and global leadership.
• WHAT WE'RE LOOKING FOR
• 4-6 years of B2B marketing experience, with at least 3 years running integrated or demand-generation programs across multiple APAC markets.
• A track record of owning pipeline or MQL targets and reporting on marketing's contribution to revenue.

Who can apply

• A track record of owning pipeline or MQL targets and reporting on marketing's contribution to revenue.
• Hands-on experience delivering large industry events and field marketing programs end to end, including sponsorship negotiation and on-site execution.
• Demonstrated ownership of a marketing budget — planning, allocation, tracking and in-quarter reprioritisation.
• Fluency with the modern marketing stack (e.g. Marketo, HubSpot or Pardot, Salesforce, LinkedIn Campaign Manager) and comfort working in dashboards and spreadsheets.
• Strong written and verbal communication in English, and the judgement to tailor a message across very different APAC markets.
• Ad tech, martech, SaaS or digital media experience preferred, with familiarity with the advertiser–agency ecosystem and willingness to travel across APAC roughly 20–25% of the time.

About InMobi

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