Product Localisation Lead - India

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Skills you'll use

What you'll do

• Own Canva’s product and localisation strategy for India, with a strong focus on user growth and experience across languages.
• Contribute to the product roadmap for India, including features, payment methods, authentication flows, and other market-specific initiatives.
• Analyse the active user and subscription funnels to identify opportunities for improving activation, engagement, and conversion.
• Evaluate and adapt global messaging, campaigns, and product experiences to resonate with Indian users across different regions and languages.
• Provide cultural and linguistic insights to global teams to inform product, content, and marketing decisions.
• Project management to drive cross-functional collaboration on localisation: Marketing, Content, SEO and Product
• Manage relationships with external localisation partners and collaborate with external linguists, translators and the in-house Language Manager, to ensure clarity, cultural nuance, and consistency across all Indian-language experiences. Together, develop and evolve style guides, tone of voice principles, and best practices for the region.
• Help prioritise localisation investments across languages and regions based on impact, scale, and user needs.

Who can apply

• 5+ years of experience working in product, growth, or localisation roles within a high-growth SaaS or product-led company.
• Strong product and growth mindset, with an understanding of how India’s language ecosystem (including regional languages and English usage patterns) influences user behaviour and product adoption.
• Strong understanding of content and UX copy, including the ability to write and adapt English-language messaging for Indian users across product and growth surfaces.
• Experience working cross-functionally and influencing stakeholders across product, marketing, content, and regional teams.
• Fluency in English, with strong proficiency in at least one major Indian language. Familiarity with multiple Indian languages is a strong plus.
• Comfortable operating in ambiguity and scaling solutions in complex, multi-market environments.
• A strategic thinker who is equally happy rolling up their sleeves and executing.
• Genuine passion for Canva’s mission to empower the world to design.

About Canva

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