Content Marketing Specialist (12-month contract)

About this role

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Content Marketing Specialist (12-month contract)

Canva

In OfficeBengaluru

Apply

Skills you'll use

What you'll do

• Plan content across touchpoints - from a social ad to a YouTube tutorial to a product surface - so every piece of content is shaped for the context in which it lands.
• Script & produce a bank of short-form video content for multiple touchpoints - so the Marketing team always has fresh, tested content to work with.
• Brief and coordinate with external agencies or internal creative teams to make production-heavy content, specially video content.
• Experiment with new content formats for Canva's product surfaces - including the homepage, landing pages and other surfaces, such as highlights, videos, learning cards, etc.
• Manage end-to-end content execution - content scheduling, CMS uploads, A/B tests across platforms and surfaces.
• Coordinate localisation across languages where needed - a working understanding of Hindi is required, as most India localisation will be in this language.
• Measure the impact of the content, and calibrate future plans according to new insights and learnings.
• What we're looking for
• You write clearly and versatilely across formats - from punchy Shorts scripts to instructional video copy to product interface language.
• You're an avid Canva user who knows the product's workflows and use cases inside out - you can speak credibly about what Canva can do, and that knowledge shows up naturally in the content you create.

Who can apply

• You're an avid Canva user who knows the product's workflows and use cases inside out - you can speak credibly about what Canva can do, and that knowledge shows up naturally in the content you create.
• You think in channels and touchpoints - you instinctively ask "where will someone see this, and what do they need from it at that moment?" before you write or brief a single word.
• You are comfortable facing the camera, and have a good screen presence to represent a brand like Canva in India.
• You have a sharp eye for social and design trends - you're the kind of person who spots an emerging content format or visual style early, and can translate that into new ideas.
• You take genuine ownership of your output - you flag blockers early, manage your own time across multiple content surfaces, and care about whether your work actually lands with users.
• You're comfortable working to a brief and taking feedback in your stride - you see revision as part of the craft, not a setback.
• You have a good understanding of Hindi and are comfortable reviewing or briefing localised content to ensure it reads naturally for Indian users - not just translated, but truly local.
• You're based in Bangalore and ready to contribute across a range of content types from day one.

About Canva

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