Brand Manager

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Skills you'll use

What you'll do

• Develop a brand strategy for Skill-Lync by shaping and communicating our vision and mission in India and other major markets
• Execute ATL/BTL/Digital campaigns to improve reach and awareness
• Be a brand custodian and analyze brand positioning and consumer insights and ensure brand guidelines and standards are met across all assets
• Translate brand elements into plans and go-to-market strategies
• Execute campaigns that go beyond conventional TV/Media (media partnerships, alliances, PR, CSR, sponsorships)
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Who can apply

• Use Data and Metrics to run brand marketing campaigns efficiently and effectively
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions and devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• Proven working experience as a Brand Manager or Associate Brand Manager
• A minimum of 5 years of relevant experience in Brand Management
• Degree in marketing or a related field

About Skill-lync

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