Program Management Specialist, Demand Generation

About this role

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Skills you'll use

What you'll do

• Operationalize the demand workflow. Take campaign plans and target lists from pod leaders and the onshore demand center and build them into ready-to-run Sales Loft sequences for rep execution. 
• Run the engine AI-first. Use advanced AI tools to stitch together multiple threads — intent signals, account and content data, and sequencing — automating and streamlining the workflow to maximize efficiency and speed at every step. 
• Own list loading and task setup in Sales Loft and Salesforce. Build and load target account/contact lists and deploy tasks so AEs, SDRs, and renewal reps have their plays queued and ready — no chasing, no guesswork. 
• Deploy cadences across pods on schedule. Coordinate the “drop” so each pod's reps receive their sequences on the planned launch date, tied to the quarterly campaign calendar. 
• Monitor execution and drive compliance. Track whether reps are starting and completing their sequences (all steps), surface reps who are behind, and produce the reporting that keeps outbound disciplined. 
• Build activity and coverage reporting. Turn Sales Loft activity data into clear reporting on engagement, dials and conversations, account coverage, and white-space opportunity. 
• Free up the onshore team. Absorb high-volume operational build work so onshore marketers can focus on campaign strategy, content, and pod planning. 
• Maintain the operational backbone. Keep the workflow, documentation, and process standards clean so the engine stays scalable and repeatable as we add pods and segments. 

Who can apply

• Additional tasks associated with this position may be assigned in response to company initiatives and business needs.
• Sequences built and deployed on schedule against the campaign calendar. 
• Efficiency and speed gains delivered through AI-enabled workflow automation. 
• Rep adoption and compliance — sequence starts and completions across pods. 
• Onshore team capacity freed up as measured by operational work absorbed. 
• Data quality and coverage visibility, including account white-space insight. 
• Contribution to predictable, scalable outbound pipeline. 
• This is a full-time and in-office position, reporting to our Chennai office 5 days a week, working in the 3PM IST schedule unless otherwise notified. 

About Sectigo

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