Senior Product Marketing Manager

About this role

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Skills you'll use

What you'll do

• Messaging & Positioning
• Own the messaging architecture for QAD's AI and platform portfolio — from platform-level narrative to capability-level proof points across AI Platform, Data & Intelligence platform, Integration Platform, Process Intelligence, and Enterprise Workflow Agents
• Develop and maintain the competitive positioning framework: how QAD differentiates from SAP, Microsoft, Infor, Epicor and horizontal AI platforms across buyer personas and deal contexts
• Partner with Product Managers to translate platform capabilities into business value narratives - grounded in product reality and resonant with manufacturing buyers, not just technical evaluators
• Define persona-specific messaging for the CIO evaluating platform architecture, the CFO & COO evaluating financial and operational outcomes, and the IT leader evaluating integration complexity
• Maintain message consistency across all external surfaces: website, sales collateral, conference materials, customer communications, and partner-facing content
• Thought Leadership & Content
• Own QAD's thought leadership content strategy for AI and platform topics - bylined articles, conference speaking submissions, and executive point-of-view pieces that build category authority
• Develop customer case studies and reference stories that demonstrate measurable platform outcomes — working with Customer Success and key accounts to build evidence-based narratives
• Write and maintain website copy for AI and platform capability pages - balancing technical accuracy with the clarity that converts enterprise buyers

Who can apply

• Maintain message consistency across all external surfaces: website, sales collateral, conference materials, customer communications, and partner-facing content
• Own QAD's thought leadership content strategy for AI and platform topics - bylined articles, conference speaking submissions, and executive point-of-view pieces that build category authority
• Develop customer case studies and reference stories that demonstrate measurable platform outcomes — working with Customer Success and key accounts to build evidence-based narratives
• Write and maintain website copy for AI and platform capability pages - balancing technical accuracy with the clarity that converts enterprise buyers
• Identify and pursue conference and analyst engagement opportunities that place QAD's AI platform narrative in front of manufacturing and technology decision-makers
• Build a content calendar aligned to product releases, market moments, and sales priorities - ensuring output compounds over time rather than reacts to requests
• Contribute to packaging and tiering strategy for the AI and platform portfolio: how capabilities are bundled, sequenced, and presented to different buyer segments
• Maintain competitive pricing intelligence across the relevant landscape - SAP, Oracle, Microsoft Dynamics, and emerging AI-native competitors and translate findings into actionable positioning and pricing guidance

About QAD, Inc.

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