General Manager – Design Solutions

About this role

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Skills you'll use

What you'll do

• Creative Leadership & Talent Cultivation
• Never Settle on Craft: Serve as the ultimate custodian of the Instamart brand aesthetic on the Instamart app, continuously pushing past previous creative limits and raising the benchmark for taste and visual innovation.
• Inspire with Humility: Lead a high-performing multi disciplinary team by example. Be humble, stay grounded in your leadership, and foster a psychologically safe culture where the team can experiment, learn, and grow.
• Always Curious, Always Learning: Encourage continuous upskilling across advanced grid systems, 3D composition, visual design trends and cutting-edge motion workflows, ensuring the team stays ahead of industry trends.
• AI Integration & Innovation Excellence
• Workflow Inculcation: Systematically integrate state-of-the-art Generative AI technologies into our existing studio workflows to optimize the end-to-end creative pipeline.
• Mundane Workflow Automation: Mandate and drive 100% adoption of AI tooling across the entire creative team. Empower every member to automate repetitive, low-leverage execution tasks (e.g., resizing, basic rotoscoping, asset variation generation).
• Push Boundaries with AI: Leverage advanced AI platforms to accelerate rapid prototyping, visual exploration, and mood-boarding—using technology to unlock bolder ideas and highly innovative visual concepts.
• Culture of AI Excellence: Establish and cultivate a center of excellence for AI within the studio. Lead regular training, define ethical usage frameworks, and benchmark your team against global best practices in tech-driven design.
• Strategic Solutions & Cross-Functional Collaboration

Who can apply

• Think Big & Win-Win: Ideate and pitch ambitious, blockbuster visual universes for mega festive IPs (e.g., Diwali, Navratri, Rakhi, Holi), creating shared value for our brand partners, vendors, and business ecosystems.
• Disagree and Commit: Actively participate in strategic creative debates with cross-functional leaders. Bring a strong voice to the table to stand up and disagree when necessary, but commit fully once a unified direction is chosen.
• Move Fast & Deliver Results: Standardize operational pipelines to manage high-volume creative requests, acting with the speed, agility, and urgency required to thrive in a hyper-growth quick-commerce environment.
• Do More with Less: Architect scalable design automation and asset-generation frameworks. Practice high resourcefulness and efficiency to maximize creative throughput without compromising on quality or premium aesthetic value.
• Integrity in Execution: Lead with transparency and accountability, ensuring the highest level of professional honesty and integrity across internal teams and external agency partnerships.
• Experience: 9+ years of progressive experience within top-tier creative agencies, consumer tech companies, or production houses, with at least 4+ years in a senior leadership/Creative Director capacity.
• Portfolio: A world-class, diverse portfolio showcasing mastery in visual design, art direction, large-scale commercial campaigns, and high-end motion/animation design.
• Technical Literacy: Proficient knowledge of industry-standard creative pipelines, infrastructure, and toolsets across the Adobe Creative Suite, Cinema 4D, Blender, After Effects, and emerging AI-assisted generation workflows.

About SWIGGY

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