Shilpa Medicare
Marketing Head
Job · Full-timeIn OfficeSiliguri, West Bengal12–18 years258K/mo3 openingsImmediate / as per notice period
About this role
Shilpa Medicare is hiring a Marketing Head in Siliguri for its pharmaceutical marketing team. This is a full-time, permanent role for candidates who want to work on real brand and product decisions — not just campaign support, but decisions that move prescriptions and market share.
About the…
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Skills you'll use
Divisional Marketing StrategyP&L OwnershipOrganisation LeadershipCross-functional LeadershipMarket Access StrategyDoctor/KOL EngagementBudget ManagementUCPMP ComplianceAgency & Vendor ManagementStakeholder & Board ReportingNew-launch StrategyTeam Building
What you'll do
- Set marketing strategy and priorities for the full division or franchise
- Build, lead and develop the marketing organisation — group/brand/product managers and executives
- Own the divisional marketing P&L and report performance to senior leadership
- Set the division's new-launch and market-access strategy
- Own the executive-level relationship with key opinion leaders and medical societies
- Ensure the division's promotional practices meet UCPMP and regulatory standards
- Ensure promotional material clears UCPMP and regulatory review before release
- Track brand performance against prescription and market-share data
- Brief and manage creative and research agencies to keep campaigns on time and on brand
Who can apply
- MBA (Marketing) with a science/pharmacy background preferred from a recognised university
- 12–18 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
- Working knowledge of Divisional Marketing Strategy, P&L Ownership, Organisation Leadership
- Comfort with IQVIA/AWACS data, portfolio dashboards and leadership-level planning tools and with reading prescription and market-share data
- Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
- Attention to detail, ownership and the discipline to document your work
- Based in Siliguri, West Bengal or willing to relocate
Perks & benefits
Field-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networkingCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependants
Interview & selection process
4 rounds — typical selection flow for this role:
- 1Resume screening and profile shortlisting by the talent acquisition team
- 2Case study — build a one-page brand plan from a sample prescription/market-share dataset
- 3Technical interview 1 — brand strategy, positioning and campaign planning
- 4HR discussion — compensation, notice period, joining date and offer roll-out
About Shilpa Medicare
Shilpa Medicare operates in the pharmaceuticals sector and runs an active marketing team in Siliguri. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck.
Industry and what…
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