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Publicis Groupe India logo — Publicis Groupe India Marketing Data Analyst at Publicis Groupe India
Publicis Groupe India

Marketing Data Analyst

Job · Full-timeHybridGIFT City, Gandhinagar, Gujarat0–3 years52K/mo5 openingsImmediate / as per notice period
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About this role

Publicis Groupe India is looking for a Marketing Data Analyst to join its GIFT City, Gandhinagar team. You will turn raw operational data into clear, trustworthy analysis, and work directly with the people who use it to run the business. About the role This Marketing Data Analyst role is hands-on…

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Skills you'll use

Google Analytics 4SQLAdvanced ExcelCampaign AnalyticsAttribution ModellingROI & CAC AnalysisPower BIGoogle Ads / Meta ReportingCohort AnalysisData VisualizationStatisticsCommunication

What you'll do

  • Track and report campaign performance across channels
  • Measure CAC, ROAS, attribution and channel contribution
  • Build marketing dashboards the growth team checks daily
  • Identify wasted spend and optimisation opportunities
  • Present findings to marketing and leadership
  • Validate and reconcile numbers before publishing, and document data caveats
  • Automate recurring reporting to free up time for real analysis
  • Present findings clearly to non-technical stakeholders

Who can apply

  • BBA/MBA/B.Com/B.E./B.Tech/B.Sc or an equivalent degree from a recognised university
  • 0–3 years of experience in analytics, reporting or MIS — freshers and 2026 graduates are welcome
  • Working knowledge of Google Analytics 4, SQL, Advanced Excel
  • Comfort with Google Analytics, SQL and Excel and with cleaning messy, real-world data
  • Ability to define a metric precisely and explain a result to a non-technical stakeholder
  • Attention to detail, ownership and the discipline to document your work
  • Based in GIFT City, Gandhinagar, Gujarat or willing to relocate

Perks & benefits

Learning & certification support (SQL, Power BI, Tableau, cloud)Paid leaves and public holidaysFlexible / hybrid working optionsModern analytics tooling and licensed BI seatsClear appraisal cycle and internal mobilityEmployee wellness programmesTeam offsites and networking opportunitiesCompetitive salary as per market benchmarks

Interview & selection process

5 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Hiring manager discussion — role expectations, ownership and team fit
  3. 3Online assessment — SQL, Excel and quantitative aptitude
  4. 4Technical interview 1 — SQL joins, aggregations, window functions and data modelling
  5. 5HR discussion — compensation, notice period, joining date and offer roll-out

About Publicis Groupe India

Publicis Groupe India operates in the advertising & media sector and runs an active team in GIFT City, Gandhinagar. It is an established employer with a working analytics function — data is used to run the business day to day, not filed away in a quarterly deck. Industry and what the company…
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