Outplay

Marketing Data Analyst

Job · Full-timeWork from HomePanipat, Haryana0–3 years43K/mo2 openingsImmediate / as per notice period

About this role

Join Outplay in Panipat as a Marketing Data Analyst. The role sits close to the business: you will define the metrics, build the reporting behind them, and be the person the team asks when a number looks wrong. About the role In this Marketing Data Analyst position you will be trusted with real…

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Skills you'll use

Google Analytics 4SQLAdvanced ExcelCampaign AnalyticsAttribution ModellingROI & CAC AnalysisPower BIGoogle Ads / Meta ReportingCohort AnalysisData VisualizationStatisticsCommunication

What you'll do

Track and report campaign performance across channels
Measure CAC, ROAS, attribution and channel contribution
Build marketing dashboards the growth team checks daily
Identify wasted spend and optimisation opportunities
Present findings to marketing and leadership
Validate and reconcile numbers before publishing, and document data caveats
Automate recurring reporting to free up time for real analysis
Present findings clearly to non-technical stakeholders

Who can apply

BBA/MBA, B.Com/M.Com, B.E./B.Tech or B.Sc (Statistics / Economics) from a recognised university
0–3 years of experience in analytics, reporting or MIS — freshers and 2026 graduates are welcome
Working knowledge of Google Analytics 4, SQL, Advanced Excel
Comfort with Google Analytics, SQL and Excel and with cleaning messy, real-world data
Ability to define a metric precisely and explain a result to a non-technical stakeholder
Attention to detail, ownership and the discipline to document your work
Based in Panipat, Haryana or willing to relocate (remote candidates across India may also apply)

Perks & benefits

Flexible / hybrid working optionsModern analytics tooling and licensed BI seatsClear appraisal cycle and internal mobilityEmployee wellness programmesTeam offsites and networking opportunitiesCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependants

Interview & selection process

4 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Technical interview 1 — SQL joins, aggregations, window functions and data modelling
3Case study / take-home assignment on a real dataset, with a walkthrough of your approach
4HR discussion — compensation, notice period, joining date and offer roll-out

About Outplay

Outplay operates in the gaming sector and runs an active team in Panipat. It is an established employer with a working analytics function — data is used to run the business day to day, not filed away in a quarterly deck. Industry and what the company does Outplay works in gaming, serving its…

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