Product Marketing Manager

About this role

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Skills you'll use

What you'll do

• Lead go-to-market strategy and execution for launches and feature releases, owning the launch plan, ICP, value drivers, and coordination with product, design, sales, and demand gen.
• Define positioning, messaging, and differentiation across segments, from solo sign-ups to enterprise buyers.
• Build a measurement framework that gives clear visibility into expected outcomes and lets you track traction continuously: pipeline, sign-ups, activation, adoption, win rate.
• Own the competitive narrative for your area (against horizontal AI, legacy CX/EX tools, and build-it-yourself alternatives), translated into battlecards and objection handling the field can use.
• Partner with product and engineering to shape roadmap priorities through customer and competitive insight, and close the loop by feeding named asks from win/loss and customer calls back to leadership.
• Support sales enablement with pitch narratives, competitive messaging, demos with objection handling, and case studies.
• A clear, sharp writer. You can explain a complex feature in a subject line and hold a room with the strategy behind it.
• Strong at positioning: you look at a segment and a product moment and know which story will land, and you bring a point of view, not just execution against a brief.
• An experimenter. You develop and test hypotheses on channels, messaging, and value propositions, treat every launch as a test with a clear outcome you can read, and iterate fast.
• Someone who dives deep on the numbers. You track the KPIs that matter, understand what's moving and why, and turn the insight into the next action, not a deck that sits in a drive.

Who can apply

• An experimenter. You develop and test hypotheses on channels, messaging, and value propositions, treat every launch as a test with a clear outcome you can read, and iterate fast.
• Someone who dives deep on the numbers. You track the KPIs that matter, understand what's moving and why, and turn the insight into the next action, not a deck that sits in a drive.
• Biased toward shipping and iterating quickly over long planning cycles.
• Able to build cross-functional trust and manage senior stakeholders without formal authority.
• You get energy from building from scratch, and have a hacker mentality.
• 5+ years in product marketing, growth, or developer marketing for a technical or enterprise audience.
• A track record of customer-facing content, campaigns, or messaging you can speak to in detail and tie to measurable outcomes.
• Experience owning end-to-end product launches and marketing campaigns.

About DevRev

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