Partnerships & UGC Lead

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Skills you'll use

What you'll do

• You naturally combine strong creator instincts with a performance and commercial mindset.
• You know how to identify creators based on their ability to influence purchasing decisions, not just their audience size.
• You enjoy being hands-on with sourcing, outreach, negotiations, briefing, content reviews, and performance tracking.
• You understand what makes UGC work across TikTok, Instagram, YouTube, and other social platforms.
• You can quickly identify strong hooks, angles, storytelling styles, and creator-content patterns that have the potential to convert.
• You proactively build creator pipelines rather than relying on one-off campaigns or inbound opportunities.
• You enjoy testing different creators, content formats, commercial models, and partnership structures to find what works.
• You are comfortable negotiating commercials, commissions, licensing, usage rights, and whitelisting arrangements.

Who can apply

• 4–6+ years of experience in influencer marketing, UGC, creator partnerships, affiliate marketing, or performance creative.
• Proven experience building and managing creator partnerships that generated measurable ecommerce or revenue outcomes.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, UGC formats, and creator-led content.
• Experience sourcing, evaluating, outreaching, negotiating, onboarding, and managing creators end-to-end.
• Strong understanding of performance-driven creator content, including hooks, angles, CTAs, storytelling, pacing, and creative testing.
• Experience managing creator commercials, commissions, affiliate structures, licensing, usage rights, and whitelisting.
• Experience working with affiliate codes, links, UTMs, discount codes, and creator-level attribution.
• Strong understanding of ecommerce performance metrics including CTR, CVR, CPA, ROAS, revenue contribution, and content performance.
• Ability to create clear, performance-led creator briefs and manage the content review and approval process.
• Strong organisational and project management skills, with the ability to manage multiple creators, deliverables, and deadlines simultaneously.

About valerie-group

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