Product Marketing Senior Manager

About this role

Not quite right? These jobs in Bengaluru match the same skills — apply to a few to improve your chances.

Communication Designer

FamApp (FamPay)

In OfficeBengaluru

Apply

Brand and Communication Specialist

ZEISS

In OfficeBengaluru

Apply

Program Communications Associate – Energy Program

World Resources Institute India

In OfficeBengaluru

Apply

Quality Engineering Manager - FlashArray

Everpure

In OfficeBengaluru

Apply

Skills you'll use

What you'll do

• Strategy & Positioning
• Own go-to-market strategy for EDR/Threat Protection and other assigned product lines, including value propositions and positioning tailored to target markets, buyer personas, and vertical/compliance requirements.
• Conduct ongoing competitive research and maintain subject-matter-expert-level understanding of competitors' strengths, weaknesses, and market moves across EDR/XDR, endpoint security, and other owned product lines.
• Partner with product management and engineering to translate technical capabilities into differentiated customer-facing messaging and business value propositions.
• Maintain working knowledge of SonicWall SonicSentry (MSS) sufficient to support cross-sell messaging, answer sales/partner questions, and keep positioning consistent across the endpoint and MSS portfolio
• Go-to-Market Execution
• Plan and lead product launches end to end for endpoint and other owned product lines — coordinating cross-functional stakeholders across product, engineering, sales, and support to execute the launch cycle and drive adoption.
• Build sales enablement assets, including pitch decks, battlecards, objection handlers, competitive comparisons, and training materials for direct and channel sales teams.
• Produce thought-leadership and demand-generation content — blogs, whitepapers, eBooks, videos, and web content — that positions SonicWall as a leader in endpoint security and the other product lines you own.
• Technology Alliance Partner Program

Who can apply

• Build and maintain strong working relationships with alliance partners to support joint go-to-market execution and co-selling motions.
• Develop deep customer and partner knowledge through market research, segmentation and persona development, customer interviews, and internal business metrics.
• Identify and evaluate new market opportunities, industry compliance requirements, and emerging threats relevant to endpoint security and your other owned product lines, and recommend appropriate marketing activity.
• Define and track success metrics for launches, campaigns, and the partner program; report on performance against targets.
• Continuously test, measure, and refine messaging, campaigns, and enablement materials based on results and field feedback.
• 6-8 years of product marketing experience, with meaningful time at a B2B security or technical software company; experience with EDR/endpoint security, threat protection, or network security strongly preferred.
• Demonstrated ownership of go-to-market strategy and execution for at least one product line or service offering, from launch through lifecycle.
• Strong knowledge of the security market, including EDR/XDR, endpoint threat protection, and firewalls, plus emerging categories such as Zero Trust and SASE; working familiarity with managed security services (MSS) a plus.

About SonicWall

Searching for “SonicWall jobs” or “jobs at SonicWall”? You’re in the right place.