Bharat Serums and Vaccines

Marketing Manager

Job · Full-timeHybridKanpur, Uttar Pradesh3–7 years80K/mo5 openingsImmediate / as per notice period

About this role

Bharat Serums and Vaccines has an opening for a Marketing Manager in Kanpur. If you enjoy reading prescription data, building a brand plan and working closely with the field force to make it land, this full-time pharmaceutical marketing role will suit you. About the role The Marketing Manager at…

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Skills you'll use

Brand StrategyMarket Research InterpretationProduct PositioningCampaign PlanningDoctor/KOL EngagementSales & Marketing AlignmentBudget ManagementUCPMP Compliance AwarenessAgency ManagementCompetitor AnalysisMS Excel & PowerPointCross-functional Coordination

What you'll do

Own the annual marketing plan for an assigned brand or therapy area
Brief and manage creative, media and research agencies against the plan
Align the sales field force on brand priorities through cycle meetings
Track brand performance against prescription and market-share data
Plan and execute doctor engagement programmes, CMEs and product launches
Manage the brand budget and report ROI to the marketing head
Ensure promotional material clears UCPMP and regulatory review before release
Track brand performance against prescription and market-share data
Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
3–7 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
Working knowledge of Brand Strategy, Market Research Interpretation, Product Positioning
Comfort with IQVIA/AWACS data, MS Excel and campaign-planning tools and with reading prescription and market-share data
Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
Attention to detail, ownership and the discipline to document your work
Based in Kanpur, Uttar Pradesh or willing to relocate

Perks & benefits

Paid leaves and public holidaysField-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networkingCompetitive salary as per market benchmarksAnnual performance bonus / variable pay

Interview & selection process

3 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Online assessment — market sizing, brand math and written communication
3HR discussion — compensation, notice period, joining date and offer roll-out

About Bharat Serums and Vaccines

Bharat Serums and Vaccines operates in the pharmaceuticals sector and runs an active marketing team in Kanpur. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry…

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