Serum Institute of India

Marketing Head

Job · Full-timeIn OfficeKanpur, Uttar Pradesh12–18 years288K/mo5 openingsImmediate / as per notice period

About this role

Serum Institute of India is hiring a Marketing Head in Kanpur for its pharmaceutical marketing team. This is a full-time, permanent role for candidates who want to work on real brand and product decisions — not just campaign support, but decisions that move prescriptions and market share. About…

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Skills you'll use

Divisional Marketing StrategyP&L OwnershipOrganisation LeadershipCross-functional LeadershipMarket Access StrategyDoctor/KOL EngagementBudget ManagementUCPMP ComplianceAgency & Vendor ManagementStakeholder & Board ReportingNew-launch StrategyTeam Building

What you'll do

Set marketing strategy and priorities for the full division or franchise
Build, lead and develop the marketing organisation — group/brand/product managers and executives
Own the divisional marketing P&L and report performance to senior leadership
Set the division's new-launch and market-access strategy
Own the executive-level relationship with key opinion leaders and medical societies
Ensure the division's promotional practices meet UCPMP and regulatory standards
Ensure promotional material clears UCPMP and regulatory review before release
Track brand performance against prescription and market-share data
Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

MBA (Marketing) with a science/pharmacy background preferred from a recognised university
12–18 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
Working knowledge of Divisional Marketing Strategy, P&L Ownership, Organisation Leadership
Comfort with IQVIA/AWACS data, portfolio dashboards and leadership-level planning tools and with reading prescription and market-share data
Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
Attention to detail, ownership and the discipline to document your work
Based in Kanpur, Uttar Pradesh or willing to relocate

Perks & benefits

Access to prescription-audit and market-research tools (IQVIA/AWACS)Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networkingCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependantsProvident Fund and statutory benefits

Interview & selection process

5 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Technical interview 1 — brand strategy, positioning and campaign planning
3Technical interview 2 — UCPMP compliance, promotional material review and agency management
4Business / stakeholder round — how you align a brand plan with the sales field force
5HR discussion — compensation, notice period, joining date and offer roll-out

About Serum Institute of India

Serum Institute of India operates in the pharmaceuticals sector and runs an active marketing team in Kanpur. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry and…

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