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Bharat Biotech

Marketing Manager

Job · Full-timeHybridSiliguri, West Bengal3–7 years88K/mo5 openingsImmediate / as per notice period

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About this role

Bharat Biotech has an opening for a Marketing Manager in Siliguri. If you enjoy reading prescription data, building a brand plan and working closely with the field force to make it land, this full-time pharmaceutical marketing role will suit you. About the role This Marketing Manager role is…

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Skills you'll use

Brand StrategyMarket Research InterpretationProduct PositioningCampaign PlanningDoctor/KOL EngagementSales & Marketing AlignmentBudget ManagementUCPMP Compliance AwarenessAgency ManagementCompetitor AnalysisMS Excel & PowerPointCross-functional Coordination

What you'll do

Own the annual marketing plan for an assigned brand or therapy area
Brief and manage creative, media and research agencies against the plan
Align the sales field force on brand priorities through cycle meetings
Track brand performance against prescription and market-share data
Plan and execute doctor engagement programmes, CMEs and product launches
Manage the brand budget and report ROI to the marketing head
Ensure promotional material clears UCPMP and regulatory review before release
Track brand performance against prescription and market-share data
Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
3–7 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
Working knowledge of Brand Strategy, Market Research Interpretation, Product Positioning
Comfort with IQVIA/AWACS data, MS Excel and campaign-planning tools and with reading prescription and market-share data
Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
Attention to detail, ownership and the discipline to document your work
Based in Siliguri, West Bengal or willing to relocate

Perks & benefits

Annual performance bonus / variable payHealth insurance for you and your dependantsProvident Fund and statutory benefitsStructured onboarding and brand-management mentorshipTraining and certification support (brand management, UCPMP compliance, digital marketing)Paid leaves and public holidaysField-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)

Interview & selection process

4 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Case study — build a one-page brand plan from a sample prescription/market-share dataset
3Technical interview 1 — brand strategy, positioning and campaign planning
4HR discussion — compensation, notice period, joining date and offer roll-out

About Bharat Biotech

Bharat Biotech operates in the pharmaceuticals sector and runs an active marketing team in Siliguri. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry and what the…

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