Purplle
Performance Marketing Analyst
Job · Full-timeIn OfficeSalem, Tamil Nadu0–2 years33K/mo3 openingsImmediate / as per notice period
About this role
Applications are open for the Performance Marketing Analyst position at Purplle in Salem. You will join a working team in performance marketing, take a defined area end to end, and see the result of your work in the hands of real users or customers.
About the role
In this role you will be owning…
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Skills you'll use
Performance MarketingGoogle AdsMeta AdsCAC & ROAS AnalysisGoogle Analytics 4Advanced ExcelAttribution BasicsA/B TestingSQL BasicsReporting
What you'll do
- Own reporting for assigned acquisition channels
- Analyse cost per acquisition and return on ad spend
- Recommend budget shifts with the numbers behind them
- Run structured tests on creative and landing pages
- Maintain dashboards for the marketing team
- Flag risks and blockers early rather than at the deadline
- Keep your tracker and status honest, including when something has slipped
Who can apply
- B.E./B.Tech, BCA/MCA, B.Sc/M.Sc (Statistics / Mathematics) or MBA (Analytics) from a recognised university
- 0–2 years of relevant experience — internships, academic projects and personal work all count, and 2026 graduates are welcome
- Working knowledge of Performance Marketing, Google Ads, Meta Ads
- Comfort with ad platforms, GA4 and spreadsheets, and the ability to pick up an unfamiliar tool without waiting to be taught it
- The judgement to know when a problem is yours to solve and when it needs escalating — and to escalate with the relevant detail attached.
- Attention to detail, ownership and the discipline to document your work
- Based in Salem, Tamil Nadu or willing to relocate
Perks & benefits
Team offsites and regular in-person timeSupport for internal mobility across teamsFixed monthly salary, paid on timeStructured onboarding with a named mentor for the first 90 daysHealth insurance cover for you (and family cover on confirmation)Learning and certification budgetPaid leave, casual leave and public holidaysFlexible working hours around core collaboration time
Interview & selection process
4 rounds — typical selection flow for this role:
- 1Resume screening and profile shortlisting by the talent acquisition team
- 2Application screening (CV and, where relevant, a portfolio or code sample)
- 3Short introductory call with the recruiter about your background and interest
- 4HR discussion — compensation, notice period, joining date and offer roll-out
About Purplle
Purplle operates in the beauty & e-commerce sector and runs an active team in Salem. It is a working employer with real customers and real deadlines — the role advertised here exists because there is work that needs doing, not to fill a headcount plan.
Industry and what the company does
Purplle…
Visit Purplle’s official website ↗Searching for “Purplle jobs” or “jobs at Purplle”? You’re in the right place.
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