Nykaa

Performance Marketing Analyst

Job · Full-timeHybridLudhiana, Punjab0–2 years35K/mo1 openingImmediate / as per notice period

About this role

Nykaa has an opening for a Performance Marketing Analyst in Ludhiana. If you would rather learn by owning something small and real than by watching from the sidelines, this full-time performance marketing role is built that way. About the role In this role you will be owning acquisition numbers…

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Skills you'll use

Performance MarketingGoogle AdsMeta AdsCAC & ROAS AnalysisGoogle Analytics 4Advanced ExcelAttribution BasicsA/B TestingSQL BasicsReporting

What you'll do

Own reporting for assigned acquisition channels
Analyse cost per acquisition and return on ad spend
Recommend budget shifts with the numbers behind them
Run structured tests on creative and landing pages
Maintain dashboards for the marketing team
Flag risks and blockers early rather than at the deadline
Keep your tracker and status honest, including when something has slipped

Who can apply

B.E./B.Tech, BCA/MCA, B.Sc/M.Sc (Statistics / Mathematics) or MBA (Analytics) from a recognised university
0–2 years of relevant experience — internships, academic projects and personal work all count, and 2026 graduates are welcome
Working knowledge of Performance Marketing, Google Ads, Meta Ads
Comfort with ad platforms, GA4 and spreadsheets, and the ability to pick up an unfamiliar tool without waiting to be taught it
The judgement to know when a problem is yours to solve and when it needs escalating — and to escalate with the relevant detail attached.
Attention to detail, ownership and the discipline to document your work
Based in Ludhiana, Punjab or willing to relocate

Perks & benefits

Modern hardware and the tool licences your role needsInternal knowledge sessions and access to senior reviewersClear, written progression criteria rather than an annual surpriseEmployee referral and performance bonus schemesTeam offsites and regular in-person timeSupport for internal mobility across teamsFixed monthly salary, paid on timeStructured onboarding with a named mentor for the first 90 days

Interview & selection process

3 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Team fit conversation with two or three future colleagues
3HR discussion — compensation, notice period, joining date and offer roll-out

About Nykaa

Nykaa operates in the technology sector and runs an active team in Ludhiana. It is a working employer with real customers and real deadlines — the role advertised here exists because there is work that needs doing, not to fill a headcount plan. Industry and what the company does Nykaa works in…

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