Licious

Marketing Analyst

Job · Full-timeWork from HomeLucknow, Uttar Pradesh0–2 years39K/mo2 openingsImmediate / as per notice period

About this role

Applications are open for the Marketing Analyst position at Licious in Lucknow. You will join a working team in marketing analytics, take a defined area end to end, and see the result of your work in the hands of real users or customers. About the role The Marketing Analyst role at Licious centres…

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Skills you'll use

Google Analytics 4Google Tag ManagerEvent TrackingAttribution ModelsSQLAdvanced ExcelLooker StudioFunnel AnalysisUTM GovernanceReporting

What you'll do

Own tracking implementation and data quality
Build funnel and cohort reporting for campaigns
Reconcile platform and internal numbers
Support experiment design and readouts
Document metric definitions
Flag risks and blockers early rather than at the deadline
Keep your tracker and status honest, including when something has slipped

Who can apply

B.E./B.Tech, BCA/MCA, B.Sc/M.Sc (Statistics / Mathematics) or MBA (Analytics) from a recognised university
0–2 years of relevant experience — internships, academic projects and personal work all count, and 2026 graduates are welcome
Working knowledge of Google Analytics 4, Google Tag Manager, Event Tracking
Comfort with GA4, Tag Manager and a BI tool, and the ability to pick up an unfamiliar tool without waiting to be taught it
The judgement to know when a problem is yours to solve and when it needs escalating — and to escalate with the relevant detail attached.
Attention to detail, ownership and the discipline to document your work
Based in Lucknow, Uttar Pradesh or willing to relocate (remote candidates across India may also apply)

Perks & benefits

Flexible working hours around core collaboration timeModern hardware and the tool licences your role needsInternal knowledge sessions and access to senior reviewersClear, written progression criteria rather than an annual surpriseEmployee referral and performance bonus schemesTeam offsites and regular in-person timeSupport for internal mobility across teamsFixed monthly salary, paid on time

Interview & selection process

5 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Discussion with the hiring manager on how you approach problems and work with others
3Team fit conversation with two or three future colleagues
4Final discussion covering role expectations, compensation and start date
5HR discussion — compensation, notice period, joining date and offer roll-out

About Licious

Licious operates in the d2c food tech sector and runs an active team in Lucknow. It is a working employer with real customers and real deadlines — the role advertised here exists because there is work that needs doing, not to fill a headcount plan. Industry and what the company does Licious works…

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