Paid Marketing Manager

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Skills you'll use

What you'll do

• Manages the paid team while assisting day-to-day campaign execution.
• Owns all aspects of campaign management from the initial planning, brainstorming, utilization of 3rd party tools/resources to building out reporting templates and optimizations.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Responsible for billing reconciliation management.
• Evaluates provided proposals and makes initial recommendations.
• Maintains daily budget sheets; identity/addresses red flags.
• Handles reporting requirements as needed.
• Communicates to team and management on project development, timelines, and results.

Who can apply

• Bachelor’s degree or equivalent work experience.
• 2-3 years of experience in Paid (Google Ads, Social or Programmatic Media)
• Agency experience preferred
• Significant Microsoft Excel
• Good understanding of tracking, optimization and reporting tools.
• Understands campaign objectives/strategy and able to present insight in reports to clients as well as field/anticipate questions.
• Comprehensive understanding & successful application data & insights.

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