Marketing Data Analyst

About this role

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Skills you'll use

What you'll do

• Track and report campaign performance across channels
• Measure CAC, ROAS, attribution and channel contribution
• Build marketing dashboards the growth team checks daily
• Identify wasted spend and optimisation opportunities
• Present findings to marketing and leadership
• Validate and reconcile numbers before publishing, and document data caveats
• Automate recurring reporting to free up time for real analysis
• Present findings clearly to non-technical stakeholders

Who can apply

• BBA/MBA/B.Com/B.E./B.Tech/B.Sc or an equivalent degree from a recognised university
• 0–3 years of experience in analytics, reporting or MIS — freshers and 2026 graduates are welcome
• Working knowledge of Google Analytics 4, SQL, Advanced Excel
• Comfort with Google Analytics, SQL and Excel and with cleaning messy, real-world data
• Ability to define a metric precisely and explain a result to a non-technical stakeholder
• Attention to detail, ownership and the discipline to document your work
• Based in Ahmedabad, Gujarat or willing to relocate (remote candidates across India may also apply)

Perks & benefits

Interview & selection process

5 rounds — typical selection flow for this role:

1. 1Resume screening and profile shortlisting by the talent acquisition team
2. 2Case study / take-home assignment on a real dataset, with a walkthrough of your approach
3. 3Technical interview 2 — BI tooling, dashboard design and metric definition
4. 4Business / stakeholder round — how you scope a question and communicate findings
5. 5HR discussion — compensation, notice period, joining date and offer roll-out

About Urban Company

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