Market Research Executive

About this role

Not quite right? These jobs in Mohali, Punjab match the same skills — apply to a few to improve your chances.

Financial Analyst

Jupiter

In OfficeMohali, Punjab34K/mo

Apply

Senior Marketing Manager

Alkem Laboratories

HybridMohali, Punjab143K/mo

Apply

Group Product Manager

Alkem Laboratories

In OfficeMohali, Punjab157K/mo

Apply

Group Brand Manager

Cipla

In OfficeMohali, Punjab175K/mo

Apply

Skills you'll use

What you'll do

• Design and run doctor and patient surveys for assigned therapy areas
• Analyse prescription-audit (IQVIA/AWACS) data to track brand and competitor share
• Size new market opportunities and present findings to the brand team
• Track competitive launches, pricing and promotional activity
• Turn raw research data into a clear recommendation for brand strategy
• Ensure promotional material clears UCPMP and regulatory review before release
• Track brand performance against prescription and market-share data
• Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

• B.Pharm/B.Sc/BBA/MBA (Marketing) from a recognised university
• 1–4 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
• Working knowledge of IQVIA/AWACS Data Analysis, Survey Design, Doctor Panel Research
• Comfort with IQVIA/AWACS prescription-audit data, MS Excel and survey tools and with reading prescription and market-share data
• Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
• Attention to detail, ownership and the discipline to document your work
• Based in Mohali, Punjab or willing to relocate

Perks & benefits

Interview & selection process

5 rounds — typical selection flow for this role:

1. 1Resume screening and profile shortlisting by the talent acquisition team
2. 2Technical interview 1 — brand strategy, positioning and campaign planning
3. 3Technical interview 2 — UCPMP compliance, promotional material review and agency management
4. 4Business / stakeholder round — how you align a brand plan with the sales field force
5. 5HR discussion — compensation, notice period, joining date and offer roll-out

About Serum Institute of India

Searching for “Serum Institute of India jobs” or “jobs at Serum Institute of India”? You’re in the right place.