Senior Analyst - Digital Marketing

About this role

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Skills you'll use

What you'll do

• Execute digital marketing campaigns across web, app, email and digital catalog channels for weekly offers, seasonal activities and general campaigns
• Upload graphical content, assets and campaign materials into content management and marketing platforms
• Configure digital content parameters – duration, placement, target groups and store assignments – in line with campaign briefings.
• Set up, test and launch push notifications, newsletters and other customer communications.
• Maintain website content and landing pages, including publishing, unpublishing, redirects and structured data updates
• Build and configure digital and dynamic catalogs, including layout, product hotspots, metadata and audience settings.
• Manage content input from Category Management, Sales, Own Brand, Marketing and external agencies to secure complete and accurate campaign content
• Support in delivering email marketing from newsletter creation, content integration, A/B testing
• Continuous improvement:
• Identify opportunities to streamline digital marketing execution

Who can apply

• Bachelor’s degree in marketing, Business Administration, Marketing, Communication or a related field preferred
• Minimum 4-7 years of experience in digital marketing, marketing operations or a related support function
• Experience in retail/wholesale or consumer goods / FMCG is a plus
• Primary Skills (Required)
• Solid understanding of digital marketing processes across web, app, email and content operations.
• Hands-on experience with content management, email marketing (experience with Adobe Marketing Automation is a plus) and digital catalog platforms
• Analytical skills to monitor and analyze performance using web analytics tools (e.g., Google Analytics, Looker Studio)
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with CMS and digital marketing tools is a plus
• Ability to manage multiple projects simultaneously and work effectively in a remote, collaborative team environment
• Excellent problem-solving skills and attention to detail

About METRO/MAKRO

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