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Icertis

Performance Marketing Analyst

Job · Full-timeHybridKolkata, West Bengal0–2 years37K/mo4 openingsImmediate / as per notice period

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About this role

Icertis is recruiting a Performance Marketing Analyst for its Kolkata team. The role suits someone early in their career who wants depth in performance marketing rather than a rotation through everything at once. About the role In this role you will be owning acquisition numbers and defending them…

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Skills you'll use

Performance MarketingGoogle AdsMeta AdsCAC & ROAS AnalysisGoogle Analytics 4Advanced ExcelAttribution BasicsA/B TestingSQL BasicsReporting

What you'll do

Own reporting for assigned acquisition channels
Analyse cost per acquisition and return on ad spend
Recommend budget shifts with the numbers behind them
Run structured tests on creative and landing pages
Maintain dashboards for the marketing team
Flag risks and blockers early rather than at the deadline
Keep your tracker and status honest, including when something has slipped

Who can apply

B.E./B.Tech, BCA/MCA, B.Sc/M.Sc (Statistics / Mathematics) or MBA (Analytics) from a recognised university
0–2 years of relevant experience — internships, academic projects and personal work all count, and 2026 graduates are welcome
Working knowledge of Performance Marketing, Google Ads, Meta Ads
Comfort with ad platforms, GA4 and spreadsheets, and the ability to pick up an unfamiliar tool without waiting to be taught it
The judgement to know when a problem is yours to solve and when it needs escalating — and to escalate with the relevant detail attached.
Attention to detail, ownership and the discipline to document your work
Based in Kolkata, West Bengal or willing to relocate

Perks & benefits

Health insurance cover for you (and family cover on confirmation)Learning and certification budgetPaid leave, casual leave and public holidaysFlexible working hours around core collaboration timeModern hardware and the tool licences your role needsInternal knowledge sessions and access to senior reviewersClear, written progression criteria rather than an annual surpriseEmployee referral and performance bonus schemes

Interview & selection process

5 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Application screening (CV and, where relevant, a portfolio or code sample)
3Short introductory call with the recruiter about your background and interest
4Technical or practical round based on the day-to-day work of the role
5HR discussion — compensation, notice period, joining date and offer roll-out

About Icertis

Icertis operates in the software (saas) sector and runs an active team in Kolkata. It is a working employer with real customers and real deadlines — the role advertised here exists because there is work that needs doing, not to fill a headcount plan. Industry and what the company does Icertis…

Visit Icertis’s official website ↗

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