Lead Data Scientist- Marketing

About this role

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Skills you'll use

What you'll do

• Marketing Model Development & Optimization
• Design and build response models to predict the likelihood of customer engagement with campaigns.
• Develop approval models to estimate a lead’s probability of being approved for financial products.
• Analyze match backs (expected value calculations) to support decisions for direct mail and paid marketing initiatives.
• Campaign Analytics & Insights
• Partner with marketing teams to design experiments, define KPIs, and measure campaign effectiveness.
• Conduct deep-dive analyses on direct mail and digital media campaigns to extract actionable insights.
• Drive targeting strategy and segmentation using model outputs and historical performance data.
• Scalable Implementation & Model Management
• Ensure models are production-ready using software engineering best practices.

Who can apply

• Work closely with global stakeholders across Data Science, Marketing, Risk, Product, and Engineering.
• Provide thought leadership on applying machine learning to growth and acquisition efforts.
• Translate technical findings into clear, business-impactful recommendations.
• 8+ years of experience in data science with a focus on marketing, growth, or customer acquisition.
• Proven track record developing and deploying predictive models for marketing use cases.
• Strong proficiency in Python and ML libraries (e.g., Scikit-learn, XGBoost, PyTorch, or TensorFlow).
• Advanced SQL skills and experience working with large-scale relational databases.
• Deep understanding of statistical testing , experiment design , and campaign performance analysis.

Perks & benefits

About Bluevine - India

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