Senior Marketing Manager, Social Commerce

About this role

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Skills you'll use

What you'll do

• * Grow adoption of ‘Amazon Shopping Videos’ by driving awareness, demand, and acquisition through marketing campaigns across multiple (onsite and offsite) digital channels.
• * Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches.
• * Conduct customer research to develop insights and enhanced brand positioning to stay competitive in this growing space.
• * Oversee strategy, execution, and performance of cross channel marketing plans to build awareness, adoption and engagement of key features.
• * Partner with product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), engagement and retention for the program.
• * Analyze and report on performance metrics and set up test plans to improve the campaign performance.
• * Drive regular reviews of roadmap progress and results with leadership.
• A day in the life
• The role will require influencing multi-functional stakeholders and working with local and international teams. You will be working to grow adoption of this product across different customer segments, and work with a cross-functional organization that includes product, engineering, UX design, and program management. Additionally, you will own and manage all creator facing educational materials. Successful candidates will be strong leaders who can prioritize well, communicate clearly, and have a strong track record of delivery. You are comfortable taking initiative and working across teams in a relatively unstructured environment.

Who can apply

• - 6+ years of professional non-internship marketing experience
• - Experience using data and metrics to drive improvements
• - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• - Experience building, executing and scaling cross-functional marketing programs
• - Experience leading go-to-market for consumer software or hardware product launches

About Amazon

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