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Aditya Birla Group

Marketing Data Analyst

Job · Full-timeHybridMadurai, Tamil Nadu0–3 years51K/mo5 openingsImmediate / as per notice period

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About this role

Aditya Birla Group is looking for a Marketing Data Analyst to join its Madurai team. You will turn raw operational data into clear, trustworthy analysis, and work directly with the people who use it to run the business. About the role The Marketing Data Analyst at Aditya Birla Group is the bridge…

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Skills you'll use

Google Analytics 4SQLAdvanced ExcelCampaign AnalyticsAttribution ModellingROI & CAC AnalysisPower BIGoogle Ads / Meta ReportingCohort AnalysisData VisualizationStatisticsCommunication

What you'll do

Track and report campaign performance across channels
Measure CAC, ROAS, attribution and channel contribution
Build marketing dashboards the growth team checks daily
Identify wasted spend and optimisation opportunities
Present findings to marketing and leadership
Validate and reconcile numbers before publishing, and document data caveats
Automate recurring reporting to free up time for real analysis
Present findings clearly to non-technical stakeholders

Who can apply

BBA/MBA/B.Com/B.E./B.Tech/B.Sc or an equivalent degree from a recognised university
0–3 years of experience in analytics, reporting or MIS — freshers and 2026 graduates are welcome
Working knowledge of Google Analytics 4, SQL, Advanced Excel
Comfort with Google Analytics, SQL and Excel and with cleaning messy, real-world data
Ability to define a metric precisely and explain a result to a non-technical stakeholder
Attention to detail, ownership and the discipline to document your work
Based in Madurai, Tamil Nadu or willing to relocate

Perks & benefits

Paid leaves and public holidaysFlexible / hybrid working optionsModern analytics tooling and licensed BI seatsClear appraisal cycle and internal mobilityEmployee wellness programmesTeam offsites and networking opportunitiesCompetitive salary as per market benchmarksAnnual performance bonus / variable pay

Interview & selection process

3 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Online assessment — SQL, Excel and quantitative aptitude
3HR discussion — compensation, notice period, joining date and offer roll-out

About Aditya Birla Group

Aditya Birla Group operates in the diversified conglomerate sector and runs an active team in Madurai. It is an established employer with a working analytics function — data is used to run the business day to day, not filed away in a quarterly deck. Industry and what the company does Aditya Birla…

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