Serum Institute of India

Market Research Executive

Job · Full-timeHybridChennai, Tamil Nadu1–4 years67K/mo2 openingsImmediate / as per notice period

About this role

Serum Institute of India has an opening for a Market Research Executive in Chennai. If you enjoy reading prescription data, building a brand plan and working closely with the field force to make it land, this full-time pharmaceutical market research role will suit you. About the role As a Market…

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Skills you'll use

IQVIA/AWACS Data AnalysisSurvey DesignDoctor Panel ResearchMarket SizingCompetitive IntelligenceMS ExcelData InterpretationReport WritingPresentation SkillsStatistical BasicsStakeholder CoordinationAttention to Detail

What you'll do

Design and run doctor and patient surveys for assigned therapy areas
Analyse prescription-audit (IQVIA/AWACS) data to track brand and competitor share
Size new market opportunities and present findings to the brand team
Track competitive launches, pricing and promotional activity
Turn raw research data into a clear recommendation for brand strategy
Ensure promotional material clears UCPMP and regulatory review before release
Track brand performance against prescription and market-share data
Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

B.Pharm/B.Sc/BBA/MBA (Marketing) from a recognised university
1–4 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
Working knowledge of IQVIA/AWACS Data Analysis, Survey Design, Doctor Panel Research
Comfort with IQVIA/AWACS prescription-audit data, MS Excel and survey tools and with reading prescription and market-share data
Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
Attention to detail, ownership and the discipline to document your work
Based in Chennai, Tamil Nadu or willing to relocate

Perks & benefits

Structured onboarding and brand-management mentorshipTraining and certification support (brand management, UCPMP compliance, digital marketing)Paid leaves and public holidaysField-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networking

Interview & selection process

4 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Business / stakeholder round — how you align a brand plan with the sales field force
3Hiring manager discussion — role expectations, ownership and team fit
4HR discussion — compensation, notice period, joining date and offer roll-out

About Serum Institute of India

Serum Institute of India operates in the pharmaceuticals sector and runs an active marketing team in Chennai. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry and…

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