Scapia

Marketing Analyst

Job · Full-timeIn OfficePatna, Bihar0–2 years34K/mo3 openingsImmediate / as per notice period

About this role

Scapia is hiring a Marketing Analyst in Patna. This is a full-time, permanent role with real ownership from the first quarter — you will be given work that ships, reviewed by people who know the craft, and the context to understand why it matters. About the role This Marketing Analyst position is…

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Skills you'll use

Google Analytics 4Google Tag ManagerEvent TrackingAttribution ModelsSQLAdvanced ExcelLooker StudioFunnel AnalysisUTM GovernanceReporting

What you'll do

Own tracking implementation and data quality
Build funnel and cohort reporting for campaigns
Reconcile platform and internal numbers
Support experiment design and readouts
Document metric definitions
Flag risks and blockers early rather than at the deadline
Keep your tracker and status honest, including when something has slipped

Who can apply

B.E./B.Tech, BCA/MCA, B.Sc/M.Sc (Statistics / Mathematics) or MBA (Analytics) from a recognised university
0–2 years of relevant experience — internships, academic projects and personal work all count, and 2026 graduates are welcome
Working knowledge of Google Analytics 4, Google Tag Manager, Event Tracking
Comfort with GA4, Tag Manager and a BI tool, and the ability to pick up an unfamiliar tool without waiting to be taught it
The judgement to know when a problem is yours to solve and when it needs escalating — and to escalate with the relevant detail attached.
Attention to detail, ownership and the discipline to document your work
Based in Patna, Bihar or willing to relocate

Perks & benefits

Learning and certification budgetPaid leave, casual leave and public holidaysFlexible working hours around core collaboration timeModern hardware and the tool licences your role needsInternal knowledge sessions and access to senior reviewersClear, written progression criteria rather than an annual surpriseEmployee referral and performance bonus schemesTeam offsites and regular in-person time

Interview & selection process

3 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Short introductory call with the recruiter about your background and interest
3HR discussion — compensation, notice period, joining date and offer roll-out

About Scapia

Scapia operates in the travel fintech sector and runs an active team in Patna. It is a working employer with real customers and real deadlines — the role advertised here exists because there is work that needs doing, not to fill a headcount plan. Industry and what the company does Scapia works in…

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