Tag Management Specialist

About this role

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Skills you'll use

What you'll do

• Architect and maintain scalable tagging frameworks across multiple digital properties, not one-off implementations.
• Write and maintain custom JavaScript within Adobe Launch rules, including Adobe Analytics custom code (s-object, TL calls, custom events, eVars, plugins).
• Implement, update, and troubleshoot Adobe Launch tags including rules, data elements, and extensions.
• Perform rigorous QA and validation of standard marketing pixels (Meta, Floodlights), custom pixels, and third-party scripts — both client-side and server-side.
• Develop and maintain robust data layers in collaboration with engineering and analytics teams.
• Ensure accurate integration between Adobe Launch and downstream platforms including Adobe Analytics, Google Analytics, and third-party ad vendors.
• Monitor tag performance and recommend optimizations to minimize site performance impact.
• Maintain clear, up-to-date documentation for all tagging implementations, naming conventions, and processes.
• Partner with marketing, engineering, and analytics stakeholders to gather requirements and execute tagging strategies. Strong written and verbal communication skills are essential — this role requires translating technical tagging details for non-technical stakeholders and working effectively across teams.

Who can apply

• Experience Requirements:
• Adobe Launch: 3+ years minimum (hard requirement). Deep, hands-on implementation experience required.
• JavaScript & Adobe Analytics Custom Code: 3+ years. Must be proficient in writing custom code within Adobe Launch rules, including Adobe Analytics s-object manipulation, TL() calls, custom events and eVars, and plugin implementation.
• Third-Party Pixel & Script QA: 2+ years validating marketing pixels (e.g., Meta, Floodlights, custom/IoT ad pixels) and third-party scripts using browser dev tools, Charles Proxy, or equivalent.
• Ecommerce Tag Management: 1+ year minimum. Experience tracking ecommerce events (product views, cart, purchase) and working with ecommerce data layers is required.

About Network Solutions

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