Black Panda Enterprises
Brand Manager
About this role
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Skills you'll use
What you'll do
- Own brand strategy, positioning and the marketing P&L for an assigned therapy area
- Set the annual brand plan and cascade it into field-executable campaigns
- Build and maintain relationships with key opinion leaders (KOLs)
- Review promotional material with medico-marketing and regulatory for compliance
- Lead cycle meetings and align the sales organisation on brand priorities
- Track brand health, market share and ROI, and course-correct mid-cycle
- Ensure promotional material clears UCPMP and regulatory review before release
- Track brand performance against prescription and market-share data
- Brief and manage creative and research agencies to keep campaigns on time and on brand
Who can apply
- B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
- 4–8 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
- Working knowledge of Brand Strategy & Positioning, P&L Ownership, Market Research Interpretation
- Comfort with IQVIA/AWACS data, MS Excel and brand-tracking dashboards and with reading prescription and market-share data
- Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
- Attention to detail, ownership and the discipline to document your work
- Based in GIFT City, Gandhinagar, Gujarat or willing to relocate (remote candidates across India may also apply)
Perks & benefits
Interview & selection process
3 rounds — typical selection flow for this role:
- 1Resume screening and profile shortlisting by the talent acquisition team
- 2Technical interview 2 — UCPMP compliance, promotional material review and agency management
- 3HR discussion — compensation, notice period, joining date and offer roll-out
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