Manager - Salesforce Marketing & Data Cloud

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Skills you'll use

What you'll do

• 1. Marketing Automation & Customer Journey Management
• Design, build, and optimize customer lifecycle journeys using Salesforce Journey Builder.
• Develop automated communication programs across Email, SMS, WhatsApp, Push Notifications, and other digital channels.
• Create personalized customer experiences based on behavioral, transactional, demographic, and engagement data.
• Implement lead nurturing journeys for vehicle enquiries and prospective customers
• 2. Campaign Management & Execution
• Manage end-to-end campaign deployment within Salesforce Marketing Cloud.
• Configure and execute campaigns through Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
• Develop audience segmentation strategies to improve targeting and engagement.
• Coordinate campaign calendars with marketing, product, brand, and customer experience teams.

Who can apply

• General Requirements
• Technical Skills
• Salesforce Marketing Cloud
• Automation Studio
• Email Deliverability
• API Integrations
• Audience Segmentation
• Marketing Analytics

About Mahindra Group

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