Laurus Labs

Brand Manager

Job · Full-timeWork from HomeGhaziabad, Uttar Pradesh4–8 years94K/mo4 openingsImmediate / as per notice period

About this role

Join Laurus Labs in Ghaziabad as a Brand Manager. The role sits close to the business: you will define the brand strategy, brief the campaigns and agencies behind it, and be the person the field team looks to when a launch needs direction. About the role In this Brand Manager position you will be…

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Skills you'll use

Brand Strategy & PositioningP&L OwnershipMarket Research InterpretationCampaign PlanningDoctor/KOL EngagementSales & Marketing AlignmentBudget ManagementUCPMP ComplianceAgency & Vendor ManagementCompetitor AnalysisMS Excel & PowerPointCross-functional Leadership

What you'll do

Own brand strategy, positioning and the marketing P&L for an assigned therapy area
Set the annual brand plan and cascade it into field-executable campaigns
Build and maintain relationships with key opinion leaders (KOLs)
Review promotional material with medico-marketing and regulatory for compliance
Lead cycle meetings and align the sales organisation on brand priorities
Track brand health, market share and ROI, and course-correct mid-cycle
Ensure promotional material clears UCPMP and regulatory review before release
Track brand performance against prescription and market-share data
Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
4–8 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
Working knowledge of Brand Strategy & Positioning, P&L Ownership, Market Research Interpretation
Comfort with IQVIA/AWACS data, MS Excel and brand-tracking dashboards and with reading prescription and market-share data
Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
Attention to detail, ownership and the discipline to document your work
Based in Ghaziabad, Uttar Pradesh or willing to relocate (remote candidates across India may also apply)

Perks & benefits

Field-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networkingCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependants

Interview & selection process

4 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Case study — build a one-page brand plan from a sample prescription/market-share dataset
3Technical interview 1 — brand strategy, positioning and campaign planning
4HR discussion — compensation, notice period, joining date and offer roll-out

About Laurus Labs

Laurus Labs operates in the pharmaceuticals sector and runs an active marketing team in Ghaziabad. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry and what the…

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