Assistant Manager - Entertainment Brand Measurement

About this role

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Skills you'll use

What you'll do

• End-to-end management of measurement & primary research & measurement projects that demonstrate better & improved ROI for clients and lifts the relevance of advertising and content solutions.
• Analyse data from secondary & syndicated data resources along with that of commissioned projects to derive holistic insights for specific category and client segments.
• Collaborate with cross functional teams to identify and develop the optimal research / measurement plan that addresses the brief of a strong linear entertainment narrative.
• Own and execute brand impact measurement studies including study design, fieldwork, data analysis and presentation of findings.
• Identify research and measurement agency partners that can deliver new & differentiated insights for a compelling linear entertainment ad sales narrative
• Execution of new advanced measurement projects and forming compelling narratives for Ad Sales basis the results
• * Skills & Attributes for success
• Ability to work in a fast paced and challenging environment
• Strong passion for research and insights
• Attention to detail

Who can apply

• Ability to work in a fast paced and challenging environment
• Strong passion for research and insights
• Attention to detail
• Ability to work with tight deadlines
• Managing multiple projects & priorities accordingly
• Highly collaborative
• High energy levels and go-getter attitude
• * Preferred Education & Experience
• 4-6 years of market research and data analytics experience
• Experience in primary research and measurement projects

About JioStar

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