Head – Brand Marketing

About this role

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Skills you'll use

What you'll do

• Brand Stewardship & Narrative
• Architect AbhiBus’s brand positioning, visual identity, and voice to resonate across
• diverse traveler segments and regional markets.
• Ensure AbhiBus is perceived not as a commoditized booking tool, but as a premium,
• reliable, and traveler-first brand throughout the booking and travel journey.
• Integrated Multi-Channel Growth
• Orchestrate high-impact, 360-degree marketing campaigns spanning Performance,
• Social, PR, and Influencer channels tailored to the bus travel audience.
• Move beyond transactional marketing to build a cohesive brand ecosystem that drives
• top-of-funnel awareness and converts high-intent travelers into confirmed bus bookings.

Who can apply

• Optimise the balance between Customer Acquisition Cost (CAC) and Customer Lifetime
• GTM & Product Innovation Strategy
• Partner with Product and Engineering to lead Go-To-Market (GTM) strategies for new
• Translate technical product updates into compelling consumer benefits that improve the
• Strategic Partnerships & Ecosystem Growth
• Identify and negotiate high-leverage partnerships with bus operators, state transport
• Build alliances that act as force multipliers for the AbhiBus brand—expanding reach into
• Competitive Intelligence & Trend Forecasting

About ixigo

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