Ipca Laboratories

Marketing Manager

Job · Full-timeWork from HomeThrissur, Kerala3–7 years82K/mo3 openingsImmediate / as per notice period

About this role

Join Ipca Laboratories in Thrissur as a Marketing Manager. The role sits close to the business: you will define the brand strategy, brief the campaigns and agencies behind it, and be the person the field team looks to when a launch needs direction. About the role This Marketing Manager role is…

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Skills you'll use

Brand StrategyMarket Research InterpretationProduct PositioningCampaign PlanningDoctor/KOL EngagementSales & Marketing AlignmentBudget ManagementUCPMP Compliance AwarenessAgency ManagementCompetitor AnalysisMS Excel & PowerPointCross-functional Coordination

What you'll do

Own the annual marketing plan for an assigned brand or therapy area
Brief and manage creative, media and research agencies against the plan
Align the sales field force on brand priorities through cycle meetings
Track brand performance against prescription and market-share data
Plan and execute doctor engagement programmes, CMEs and product launches
Manage the brand budget and report ROI to the marketing head
Ensure promotional material clears UCPMP and regulatory review before release
Track brand performance against prescription and market-share data
Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
3–7 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
Working knowledge of Brand Strategy, Market Research Interpretation, Product Positioning
Comfort with IQVIA/AWACS data, MS Excel and campaign-planning tools and with reading prescription and market-share data
Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
Attention to detail, ownership and the discipline to document your work
Based in Thrissur, Kerala or willing to relocate (remote candidates across India may also apply)

Perks & benefits

Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networkingCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependantsProvident Fund and statutory benefitsStructured onboarding and brand-management mentorship

Interview & selection process

3 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Technical interview 2 — UCPMP compliance, promotional material review and agency management
3HR discussion — compensation, notice period, joining date and offer roll-out

About Ipca Laboratories

Ipca Laboratories operates in the pharmaceuticals sector and runs an active marketing team in Thrissur. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry and what…

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