GfK

Marketing Data Analyst

Job · Full-timeHybridCoimbatore, Tamil Nadu0–3 years46K/mo2 openingsImmediate / as per notice period

About this role

GfK has an opening for a Marketing Data Analyst in Coimbatore. If you enjoy digging into messy data, writing SQL that answers a real question and explaining the answer in plain language, this full-time marketing analytics role will suit you. About the role This Marketing Data Analyst role is…

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Skills you'll use

Google Analytics 4SQLAdvanced ExcelCampaign AnalyticsAttribution ModellingROI & CAC AnalysisPower BIGoogle Ads / Meta ReportingCohort AnalysisData VisualizationStatisticsCommunication

What you'll do

Track and report campaign performance across channels
Measure CAC, ROAS, attribution and channel contribution
Build marketing dashboards the growth team checks daily
Identify wasted spend and optimisation opportunities
Present findings to marketing and leadership
Validate and reconcile numbers before publishing, and document data caveats
Automate recurring reporting to free up time for real analysis
Present findings clearly to non-technical stakeholders

Who can apply

BBA/MBA/B.Com/B.E./B.Tech/B.Sc or an equivalent degree from a recognised university
0–3 years of experience in analytics, reporting or MIS — freshers and 2026 graduates are welcome
Working knowledge of Google Analytics 4, SQL, Advanced Excel
Comfort with Google Analytics, SQL and Excel and with cleaning messy, real-world data
Ability to define a metric precisely and explain a result to a non-technical stakeholder
Attention to detail, ownership and the discipline to document your work
Based in Coimbatore, Tamil Nadu or willing to relocate

Perks & benefits

Clear appraisal cycle and internal mobilityEmployee wellness programmesTeam offsites and networking opportunitiesCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependantsProvident Fund and statutory benefitsStructured onboarding and mentorship

Interview & selection process

3 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Technical interview 2 — BI tooling, dashboard design and metric definition
3HR discussion — compensation, notice period, joining date and offer roll-out

About GfK

GfK operates in the market research sector and runs an active team in Coimbatore. It is an established employer with a working analytics function — data is used to run the business day to day, not filed away in a quarterly deck. Industry and what the company does GfK works in market research…

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