Dr. Reddy's Laboratories

Market Research Executive

Job · Full-timeHybridVaranasi, Uttar Pradesh1–4 years50K/mo2 openingsImmediate / as per notice period

About this role

Dr. Reddy's Laboratories is looking for a Market Research Executive to join its Varanasi marketing team. You will turn prescription and market data into a clear brand plan, and work directly with sales, medical and regulatory teams to execute it. About the role This Market Research Executive role…

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Skills you'll use

IQVIA/AWACS Data AnalysisSurvey DesignDoctor Panel ResearchMarket SizingCompetitive IntelligenceMS ExcelData InterpretationReport WritingPresentation SkillsStatistical BasicsStakeholder CoordinationAttention to Detail

What you'll do

Design and run doctor and patient surveys for assigned therapy areas
Analyse prescription-audit (IQVIA/AWACS) data to track brand and competitor share
Size new market opportunities and present findings to the brand team
Track competitive launches, pricing and promotional activity
Turn raw research data into a clear recommendation for brand strategy
Ensure promotional material clears UCPMP and regulatory review before release
Track brand performance against prescription and market-share data
Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

B.Pharm/B.Sc/BBA/MBA (Marketing) from a recognised university
1–4 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
Working knowledge of IQVIA/AWACS Data Analysis, Survey Design, Doctor Panel Research
Comfort with IQVIA/AWACS prescription-audit data, MS Excel and survey tools and with reading prescription and market-share data
Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
Attention to detail, ownership and the discipline to document your work
Based in Varanasi, Uttar Pradesh or willing to relocate

Perks & benefits

Annual performance bonus / variable payHealth insurance for you and your dependantsProvident Fund and statutory benefitsStructured onboarding and brand-management mentorshipTraining and certification support (brand management, UCPMP compliance, digital marketing)Paid leaves and public holidaysField-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)

Interview & selection process

4 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Case study — build a one-page brand plan from a sample prescription/market-share dataset
3Technical interview 1 — brand strategy, positioning and campaign planning
4HR discussion — compensation, notice period, joining date and offer roll-out

About Dr. Reddy's Laboratories

Dr. Reddy's Laboratories operates in the pharmaceuticals sector and runs an active marketing team in Varanasi. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry…

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