Boston Consulting Group

App Marketing (ASO) Intern

InternshipHybridPune, Maharashtra2 months24K/mo9 openingsImmediate / Rolling

About this internship

Boston Consulting Group is hiring an App Marketing (ASO) Intern in Pune — a hands-on, mentor-led internship built for students and 2026 freshers who want real exposure to app store optimisation and mobile growth rather than a certificate-only programme. About the role As an App Marketing (ASO)…

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Skills you'll use

App Store OptimisationKeyword ResearchStore Listing CreativeInstall AnalyticsRetention & CohortsA/B TestingFirebase BasicsExcelCompetitor ResearchReporting

What you'll do

Work on improving what the store listing does for installs, and following users past the install to activation alongside the core team
Apply App Store Optimisation, Keyword Research, Store Listing Creative, Install Analytics to live, production-facing problems
Document your work clearly for reviewers and stakeholders
Participate in reviews and act on the feedback you receive
Collaborate across engineering, product, design or business as required
Follow the team's quality, testing and documentation standards

Who can apply

Pursuing or recently completed Any graduate or final-year student — BBA/MBA, BCA, B.E./B.Tech or B.Com
Graduating batch 2026, 2027 or 2028 — final-year students and recent graduates welcome
60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
Working knowledge of App Store Optimisation, Keyword Research, Store Listing Creative (or a genuine willingness to learn them)
Exposure to Install Analytics, Retention & Cohorts, A/B Testing is an advantage
Clear written and verbal communication in English, and care with detail in your work
No prior work experience required — this is a fresher-friendly internship
Based in Pune, Maharashtra or willing to work from there for the internship period

Perks & benefits

Internship CertificateLetter of RecommendationMentorship from a named mentorLive project experienceExposure to professional tools and workflowsStructured onboarding and a formal mentor at a large, established employer

Interview & selection process

2 rounds — typical selection flow for this role:

1Application screening & resume shortlisting by the talent team
2Online aptitude / domain assessment

About Boston Consulting Group

Boston Consulting Group operates in the management consulting sector and has an active presence in Pune. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a…

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