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Birlasoft

Performance Marketing Analyst

Job · Full-timeIn OfficeRaipur, Chhattisgarh0–2 years34K/mo1 openingImmediate / as per notice period
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About this role

Birlasoft has an opening for a Performance Marketing Analyst in Raipur. If you would rather learn by owning something small and real than by watching from the sidelines, this full-time performance marketing role is built that way. About the role The Performance Marketing Analyst role at Birlasoft…

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Skills you'll use

Performance MarketingGoogle AdsMeta AdsCAC & ROAS AnalysisGoogle Analytics 4Advanced ExcelAttribution BasicsA/B TestingSQL BasicsReporting

What you'll do

  • Own reporting for assigned acquisition channels
  • Analyse cost per acquisition and return on ad spend
  • Recommend budget shifts with the numbers behind them
  • Run structured tests on creative and landing pages
  • Maintain dashboards for the marketing team
  • Flag risks and blockers early rather than at the deadline
  • Keep your tracker and status honest, including when something has slipped

Who can apply

  • B.E./B.Tech, BCA/MCA, B.Sc/M.Sc (Statistics / Mathematics) or MBA (Analytics) from a recognised university
  • 0–2 years of relevant experience — internships, academic projects and personal work all count, and 2026 graduates are welcome
  • Working knowledge of Performance Marketing, Google Ads, Meta Ads
  • Comfort with ad platforms, GA4 and spreadsheets, and the ability to pick up an unfamiliar tool without waiting to be taught it
  • The judgement to know when a problem is yours to solve and when it needs escalating — and to escalate with the relevant detail attached.
  • Attention to detail, ownership and the discipline to document your work
  • Based in Raipur, Chhattisgarh or willing to relocate

Perks & benefits

Employee referral and performance bonus schemesTeam offsites and regular in-person timeSupport for internal mobility across teamsFixed monthly salary, paid on timeStructured onboarding with a named mentor for the first 90 daysHealth insurance cover for you (and family cover on confirmation)Learning and certification budgetPaid leave, casual leave and public holidays

Interview & selection process

3 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Short introductory call with the recruiter about your background and interest
  3. 3HR discussion — compensation, notice period, joining date and offer roll-out

About Birlasoft

Birlasoft operates in the it services & consulting sector and runs an active team in Raipur. It is a working employer with real customers and real deadlines — the role advertised here exists because there is work that needs doing, not to fill a headcount plan. Industry and what the company…
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