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Akums Drugs & Pharmaceuticals logo — Akums Drugs & Pharmaceuticals Brand Manager at Akums Drugs & Pharmaceuticals
Akums Drugs & Pharmaceuticals

Brand Manager

Job · Full-timeHybridMadurai, Tamil Nadu4–8 years94K/mo3 openingsImmediate / as per notice period
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About this role

Akums Drugs & Pharmaceuticals is looking for a Brand Manager to join its Madurai marketing team. You will turn prescription and market data into a clear brand plan, and work directly with sales, medical and regulatory teams to execute it. About the role In this Brand Manager position you will be…

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Skills you'll use

Brand Strategy & PositioningP&L OwnershipMarket Research InterpretationCampaign PlanningDoctor/KOL EngagementSales & Marketing AlignmentBudget ManagementUCPMP ComplianceAgency & Vendor ManagementCompetitor AnalysisMS Excel & PowerPointCross-functional Leadership

What you'll do

  • Own brand strategy, positioning and the marketing P&L for an assigned therapy area
  • Set the annual brand plan and cascade it into field-executable campaigns
  • Build and maintain relationships with key opinion leaders (KOLs)
  • Review promotional material with medico-marketing and regulatory for compliance
  • Lead cycle meetings and align the sales organisation on brand priorities
  • Track brand health, market share and ROI, and course-correct mid-cycle
  • Ensure promotional material clears UCPMP and regulatory review before release
  • Track brand performance against prescription and market-share data
  • Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

  • B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
  • 4–8 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
  • Working knowledge of Brand Strategy & Positioning, P&L Ownership, Market Research Interpretation
  • Comfort with IQVIA/AWACS data, MS Excel and brand-tracking dashboards and with reading prescription and market-share data
  • Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
  • Attention to detail, ownership and the discipline to document your work
  • Based in Madurai, Tamil Nadu or willing to relocate

Perks & benefits

Provident Fund and statutory benefitsStructured onboarding and brand-management mentorshipTraining and certification support (brand management, UCPMP compliance, digital marketing)Paid leaves and public holidaysField-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)Clear appraisal cycle and internal mobilityEmployee wellness programmes

Interview & selection process

3 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Technical interview 2 — UCPMP compliance, promotional material review and agency management
  3. 3HR discussion — compensation, notice period, joining date and offer roll-out

About Akums Drugs & Pharmaceuticals

Akums Drugs & Pharmaceuticals operates in the pharmaceuticals sector and runs an active marketing team in Madurai. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly…
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