Aditya Birla Fashion and Retail

Brand Marketing Intern

InternshipIn OfficeHowrah, West Bengal4 months18K/mo2 openingsImmediate / Rolling

About this internship

Join Aditya Birla Fashion and Retail in Howrah as a Brand Marketing Intern. This entry-level internship is designed for students and recent graduates who learn best by building, shipping and getting real feedback on brand marketing work. About the role As a Brand Marketing Intern at Aditya Birla…

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Skills you'll use

Brand MarketingCampaign PlanningBrand GuidelinesMarket ResearchCopywritingCreative BriefsConsumer InsightsPresentationCoordinationReporting

What you'll do

Work on keeping the brand consistent across every campaign and channel, and researching how it is actually perceived alongside the core team
Apply Brand Marketing, Campaign Planning, Brand Guidelines, Market Research to live, production-facing problems
Document your work clearly for reviewers and stakeholders
Participate in reviews and act on the feedback you receive
Collaborate across engineering, product, design or business as required
Follow the team's quality, testing and documentation standards

Who can apply

Pursuing or recently completed Any graduate or final-year student — BBA/MBA, BJMC, B.A. or B.Des
Graduating batch 2026 or 2027 — final-year students and recent graduates welcome
60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
Working knowledge of Brand Marketing, Campaign Planning, Brand Guidelines (or a genuine willingness to learn them)
Exposure to Market Research, Copywriting, Creative Briefs is an advantage
Clear written and verbal communication in English, and care with detail in your work
No prior work experience required — this is a fresher-friendly internship
Based in Howrah, West Bengal or willing to work from there for the internship period

Perks & benefits

Mentorship from a named mentorLive project experienceExposure to professional tools and workflowsPre-Placement Offer (PPO) opportunityFlexible working hoursStructured onboarding and a formal mentor at a large, established employer

Interview & selection process

3 rounds — typical selection flow for this role:

1Application screening & resume shortlisting by the talent team
2Practical assignment or case study with a short walkthrough
3HR discussion — stipend, start date, expectations and offer

About Aditya Birla Fashion and Retail

Aditya Birla Fashion and Retail operates in the fashion retail sector and has an active presence in Howrah. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from…

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