Content Writing Internship

About this internship

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Skills you'll use

What you'll do

• Research Search & User Intent
• Identify high-value search opportunities across bus routes, operators, destinations, SRTCs, travel queries and booking-related journeys.
• Understand what users are actually trying to accomplish behind a search query, not just the keyword.
• Conduct keyword, SERP and competitor research to identify content gaps and opportunities.
• Identify emerging search behaviours and topics before they become obvious opportunities.
• Build content opportunities around both high-volume and high-intent queries.
• Understand how search behaviour differs between informational, commercial and transactional queries.
• 2. Own Important AbhiBus Pages
• Research, write and optimize key landing pages across the AbhiBus ecosystem.
• Improve existing pages rather than simply producing new content.

Who can apply

• Identify emerging search behaviours and topics before they become obvious opportunities.
• Build content opportunities around both high-volume and high-intent queries.
• Understand how search behaviour differs between informational, commercial and transactional queries.
• 2. Own Important AbhiBus Pages
• Research, write and optimize key landing pages across the AbhiBus ecosystem.
• Improve existing pages rather than simply producing new content.
• Create content that helps users make decisions while naturally moving them towards booking.
• Improve titles, headings, copy, FAQs, internal linking, entity coverage and other on-page elements.

About AbhiBus

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