Plum

Customer Insights & CRM Analytics Intern

InternshipHybridKanpur, Uttar Pradesh3 months11K/mo12 openingsImmediate / Rolling

About this internship

Plum is hiring a Customer Insights & CRM Analytics Intern in Kanpur — a hands-on, mentor-led internship built for students and 2026 freshers who want real exposure to customer analytics and segmentation rather than a certificate-only programme. About the role As a Customer Insights & CRM Analytics…

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Skills you'll use

SQLCustomer Segmentation (RFM)Churn & Retention AnalysisExcelCRM Data (Salesforce / Zoho)Cohort AnalysisPower BISurvey AnalysisCustomer Lifetime Value (CLV)Insight Presentation

What you'll do

Work on segmenting customers, measuring retention and explaining why people churn alongside the core team
Apply SQL, Customer Segmentation (RFM), Churn & Retention Analysis, Excel to live, production-facing problems
Document your work clearly for reviewers and stakeholders
Participate in reviews and act on the feedback you receive
Collaborate across engineering, product, design or business as required
Follow the team's quality, testing and documentation standards

Who can apply

Pursuing or recently completed BBA/MBA, B.Sc (Statistics / Economics), B.E./B.Tech or B.Com
Graduating batch 2026 or 2027 — final-year students and recent graduates welcome
60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
Working knowledge of SQL, Customer Segmentation (RFM), Churn & Retention Analysis (or a genuine willingness to learn them)
Exposure to Excel, CRM Data (Salesforce / Zoho), Cohort Analysis is an advantage
Clear written and verbal communication in English, and care with detail in your work
No prior work experience required — this is a fresher-friendly internship
Based in Kanpur, Uttar Pradesh or willing to work from there for the internship period

Perks & benefits

Internship CertificateLetter of RecommendationMentorship from a named mentorLive project experienceExposure to professional tools and workflows

Interview & selection process

3 rounds — typical selection flow for this role:

1Application screening & resume shortlisting by the talent team
2Team-fit / behavioural interview with the team
3HR discussion — stipend, start date, expectations and offer

About Plum

Plum operates in the insurance & employee benefits sector and has an active presence in Kanpur. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a…

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