ICICI Direct

Product Marketing Intern

InternshipHybridHoshiarpur, Punjab4 months19K/mo1 openingImmediate / Rolling

About this internship

Join ICICI Direct in Hoshiarpur as a Product Marketing Intern. This entry-level internship is designed for students and recent graduates who learn best by building, shipping and getting real feedback on product marketing work. About the role As a Product Marketing Intern at ICICI Direct, your core…

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Skills you'll use

Positioning & MessagingCompetitive AnalysisGo-To-Market PlanningSales Enablement CollateralCustomer ResearchCase Study WritingLaunch CoordinationContent StrategyProduct AnalyticsCopywriting

What you'll do

Work on positioning the product and arming sales with material that lands alongside the core team
Apply Positioning & Messaging, Competitive Analysis, Go-To-Market Planning, Sales Enablement Collateral to live, production-facing problems
Document your work clearly for reviewers and stakeholders
Participate in reviews and act on the feedback you receive
Collaborate across engineering, product, design or business as required
Follow the team's quality, testing and documentation standards

Who can apply

Pursuing or recently completed BBA/MBA (Marketing), B.E./B.Tech, B.A. (Mass Comm), B.Com or any graduate with marketing projects — 2026 freshers & final-year students welcome
Working knowledge of Positioning & Messaging, Competitive Analysis, Go-To-Market Planning (or a genuine willingness to learn them)
Strong fundamentals in your discipline and clear problem-solving ability
Care with detail and the discipline to document your work
Clear written and verbal communication in English
Based in or willing to work from Hoshiarpur, Punjab

Perks & benefits

Mentorship from a named mentorLive project experienceExposure to professional tools and workflowsPre-Placement Offer (PPO) opportunityFlexible working hours

Interview & selection process

2 rounds — typical selection flow for this role:

1Application screening & resume shortlisting by the talent team
2Team-fit / behavioural interview with the team

About ICICI Direct

ICICI Direct operates in the stock broking sector and has an active presence in Hoshiarpur. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a…

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