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HDFC Life Insurance logo — HDFC Life Insurance Product Marketing Intern at HDFC Life Insurance
HDFC Life Insurance

Product Marketing Intern

InternshipHybridAkola, Maharashtra2 months19K/mo1 openingImmediate / Rolling

About this internship

HDFC Life Insurance is hiring a Product Marketing Intern in Akola — a hands-on, mentor-led internship built for students and 2026 freshers who want real exposure to product marketing rather than a certificate-only programme. About the role As a Product Marketing Intern at HDFC Life Insurance, your…

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Skills you'll use

Positioning & MessagingCompetitive AnalysisGo-To-Market PlanningSales Enablement CollateralCustomer ResearchCase Study WritingLaunch CoordinationContent StrategyProduct AnalyticsCopywriting

What you'll do

  • Work on positioning the product and arming sales with material that lands alongside the core team
  • Apply Positioning & Messaging, Competitive Analysis, Go-To-Market Planning, Sales Enablement Collateral to live, production-facing problems
  • Document your work clearly for reviewers and stakeholders
  • Participate in reviews and act on the feedback you receive
  • Collaborate across engineering, product, design or business as required
  • Follow the team's quality, testing and documentation standards

Who can apply

  • Pursuing or recently completed BBA/MBA (Marketing), B.E./B.Tech, B.A. (Mass Comm), B.Com or any graduate with marketing projects — 2026 freshers & final-year students welcome
  • Working knowledge of Positioning & Messaging, Competitive Analysis, Go-To-Market Planning (or a genuine willingness to learn them)
  • Strong fundamentals in your discipline and clear problem-solving ability
  • Care with detail and the discipline to document your work
  • Clear written and verbal communication in English
  • Based in or willing to work from Akola, Maharashtra

Perks & benefits

Exposure to professional tools and workflowsPre-Placement Offer (PPO) opportunityFlexible working hoursNetworking with senior professionalsInternship Certificate

Interview & selection process

3 rounds — typical selection flow for this role:

  1. 1Application screening & resume shortlisting by the talent team
  2. 2Team-fit / behavioural interview with the team
  3. 3HR discussion — stipend, start date, expectations and offer

About HDFC Life Insurance

HDFC Life Insurance operates in the life insurance sector and has an active presence in Akola. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a…
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